Reputation management takes time and persistence. We will help you develop and implement a communication strategy based on solid messages that support your plan and resonate with your key stakeholder. Reputation management refers to the influencing and controlling of an individuals or groups reputation. Originally a public relations term, the growth of the internet and social media along with reputation management companies have made search results a core part of individual or groups reputation. Online reputation management sometimes abbreviated as ORM, focuses on the management of product and services search website result.
What do you want people to find on the first page of results when they search for your organization’s name on Google or the other major search engines? You would probably prefer that they don’t find a vicious blog started by disgruntled former customers; numerous links leading to ugly news coverage; websites and blogs that you don’t control with your own sites buried on later Google pages; your name prominently and negatively mentioned on legitimate (e.g., Better Business Bureau), quasi-legitimate (Rip-off Report) consumer-focused websites; or, your organization’s name connected with an investigation by any regulatory or enforcement agency.
These are all situations Panacea Crisis Manager has helped clients manage recently, with a steadily increasing number of organizations finding their primary crisis to be the damage they are incurring online. The innocent are portrayed as guilty. Minor offenses are portrayed as major offenses. Criticism that sounds legitimate is purely or mostly fictional.
There are quite a few crisis management tactics that can mitigate the situations described above. Increasingly, one of the most essential tactics has been a form of search engine optimization (SEO) focused specifically on preserving and restoring reputation, when the crisis is already in progress, followed by creation of an “SEO shield” to preserve reputation going forward. Panacea team of experts includes individuals who can assist clients with SEO Reputation Management as part of a comprehensive set of strategies and tactics for online reputation management.